Minimalist design can achieve beautiful results. “Less is more.” Still, many designers have trouble creating one; either they have a hard time making a page with so few elements look good or the final result just doesn’t look “complete.”
At its most basic, minimalist design is stripped of superfluous elements, colors, shapes and textures. Its purpose is to make the content stand out and be the focal point. It’s meant to calm and to bring the mind down to the basics. It makes me think I should not only use “less is more” in my design, but also in my life.
This design movement started in Switzerland and was used in a variety of media: graphic design, architecture, music, literature, painting, and more recently, web design. Although minimalist design took off decades ago, we’ve just recently seen minimalism in website design. Thanks to this design movement, surfing the internet is easier on the eyes. Sites that have space around design elements, simple one word navigation (no big bulky buttons), organized text areas, clean one element illustrations or images give a “Zen Appeal” to any website.
“Less is more” has been my design moto for the last five years and has helped me design websites like Prosperoware. Keep in mind, there is a balance. Not everyone likes this minimalistic approach applied to their website and would prefer a site that is rich with color and textures. But, you can have both. The key is to keep the richness in the images and these images should have a focus. Background colors and textures should be used minimally and more transparently. A black background can be dramatic, but placing a white body of text on a black/dark background is not easy to read. In turn, a white or light colored background for the text area will help keep your viewers happy and you can keep the drama on the headers, surrounding borders, side bars and/or the footer.
These are just a few tips to help achieve that “Zen Affect” when it comes to website design. If you need some zen in your website, give us a call today. Namaste.